Discover how Randstad increased their conversion by double digits, using Textmetrics technology

14% conversion increase

In applications to job openings thanks to Textmetrics AI language analysis.

18% more candidates

Increase in applicants for all open positions during the pilot period.

30% faster creation of listings

Velocity of producing good quality job listings has increased by 30%.


Multinational human resources consulting firm. Founded in the Netherlands in 1960 by Frits Goldschmeding, operates in 39 countries


Diemen, Netherlands


Human Resources Consulting


B2B / B2C


Textmetrics Enterprise

By putting communication quality at the center of their strategy, Randstad substantially increased their online success

Randstad is operating in a market that is changing rapidly. Not only is there a shortage of qualified personnel, but people also look for other things in a job than they did in the past.

So, the question was how to attract the right candidates.

According to Randstad, attracting their ideal candidates is all about communicating their core values clearly. However, that is not a simple task. Communicating involves many elements, including using wording the candidate likes, making descriptions simple, mentioning important elements for the candidate, making sure the job listing is found on the internet, making sure it matches Randstad branding, etc. A complex collection of language factors that nobody can apply correctly 100% of the time.

That’s when Randstad started working together with Textmetrics.

At the beginning of the pilot period, all involved employees were coached by Textmetrics.

Wesley: “While writing, Textmetrics analyzes all elements important to increasing conversion and tells the recruiter what to change to meet the criteria that influence the success of a job description. We have seen a substantial increase in the conversion rates of our job listings. We knew that the text of a job listing is very important, but the effect of writing based on the analysis of Textmetrics exceeded our expectations.

“Our pilot with Textmetrics has been a resounding success. Our new job listing creation process (and re-writing of listings) has led to 18% more applications and 14% better conversion rates.”


Wesley Connor
Senior E-commerce Manager

Randstad is currently in the process of implementing Textmetrics within other departments.

We see opportunities for this kind of technology in all our of brands and countries. We are currently exploring our future collaboration.

Are you thinking about implementing Textmetrics within your company, just like Randstad did?

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