Make every word count
Textmetrics enables organizations to continuously improve the conversion rates of their online and offline texts. Powered by machine learning and artificial intelligence, Textmetrics will assist you with real-time suggestions to write high quality content that matches your target audience. Textmetrics is your content quality platform.
See why the world’s best companies use Textmetrics to become truly data-driven.
Imagine you are a large international company, based in different countries, using different languages and different systems. You have a simple wish: All employees should communicate according to branding standards, but also flawless in the language they use and maximize effectiveness by using language that is attractive for the desired target audience/candidate.
How to accomplish this? Educating all employees and recruiters in their language is costly and people forget the learning quickly. Some elements aren’t even possible to be learned by humans (example: Gender bias writing, writing trustworthy etc.)
This is why we develop Textmetrics.
Centrally, the organization can activate and adjust the right rules set (algorithms) and (local) departments can add specific rules that are important to them (e.g SEO or B1 language level, forbidden words, etc..) to make sure that everybody from their respective branch always writes accordingly. The algorithms of Textmetrics will present itself in the environment where people choose to produce their text. This could be Microsoft Word, Outlook, Google docs, Sitecore, EPiServer or any other systems.
While writing, the algorithms assess what people write and the augmented assistant will help them when they divert from corporate standards or target audience wording.
In Textmetrics, you can also use the “Content Quality Dashboards” that scan and monitor content quality based on the algorithms you find important. This could be the website, all job descriptions, service communications or all communication from the service desk.
This makes sure that all written content is consistent with corporate standards with maximum impact for the desired candidate or target audience.
Real companies, Real results
Arcadis met and raised their Diversity and Inclusion rates by 10%
Randstad increased their recruitment conversion rates by 18%
Our Pilot with Textmetrics has been a resounding success. Our new vacancy creation process (and re-writing of vacancies) has led to 18% more applications and 14% better conversion rates.
Senior E-commerce manager – Randstad