Does your company have ambitious diversity and inclusion goals? Then you probably already know about the important role job descriptions play in achieving them. A workforce can become more diverse when its job descriptions are unbiased. And understandable to everyone in the target group.  With the right phrasing, everyone feels spoken to. 

The findability of your job description is key. Because the more people you reach, the more potential candidates apply. This is where search engine optimization (SEO) comes in. Up next, we’ll tell you all about the importance of SEO in job descriptions. 

Optimize job descriptions for SEO

People looking for a new job almost always turn to Google. It is important to have your job descriptions in the first positions. The same goes for the widely used widget Google for Jobs. A good position there can draw a lot of attention to your job descriptions. To reach those positions, using SEO in job descriptions is a must. 

It is important that you know the keywords that potential candidates use when they search for job ads. You can use online tools to research this. In many cases, though, the job title—for example, “front end developer”—is a good keyword to use. To optimize your job descriptions for SEO, you then need to:

  1. Mention the keyword at the beginning of the title (H1) of the job description. 
  2. Add the keyword to one of the subtitles (H2) of the job description. 
  3. Mention the keyword in the first paragraph of the job description—preferably at the beginning of the paragraph. 
  4. Use the keyword approximately 6 times (based on a job description of 500-600 words). 
  5. Use some synonyms of the keyword in your job description. 

SEO in job descriptions: how Textmetrics can help 

So, there are quite a few things you need to pay attention to while writing job descriptions. Unfortunately, there is not always enough time for this. Luckily, the Textmetrics platform can be a big help here. It uses algorithms based on artificial intelligence to read and analyze your content. It then provides you with real-time suggestions for improvements, including how to use SEO in job descriptions. 

The platform can analyze how well your job descriptions score on SEO. It points out how you can optimize it for Google for Jobs. You’ll still have to write the job ads yourself. But you’ll get the help you need. So your job descriptions have the perfect SEO score. 

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