It gives us a clear structure when writing our texts, which helps us create better job postings.

Evy Jacobs | Recruiter, DAF Trucks

The situation before Textmetrics

DAF Trucks had already taken steps toward inclusive job ads and was using an English-language tool to gain insight into gendered language. However, there was a growing need for more structure and clarity, especially when writing in Dutch. Feedback to hiring managers was mostly based on experience, but the team was seeking a more consistent, data-driven approach to structurally enhance inclusiveness.

The need for improvement

Within DAF, the desire was growing to make job postings consciously more inclusive and more appealing to female candidates. In a traditionally male-dominated organization, the ambition arose to recruit more diversely without compromising quality or clarity in communication.

Why Textmetrics

DAF chose Textmetrics because it was the only provider offering support for Dutch-language job postings, including feedback on inclusiveness and target audience alignment. The decision was made quickly. The offering aligned with their needs, and there were no barriers other than internal approval.

Impact since implementation

Since adopting Textmetrics, DAF’s recruiters have become much more aware of how job postings are perceived. The tool helps not only with gender inclusiveness but also with checking for age discrimination and searchability (SEO).

“It gives us a clear structure when writing our texts, which helps us create better job postings.”
– Evy Jacobs, Recruiter, DAF Trucks

The team also views the support and service from Textmetrics as a major added value, from implementation through daily use.

Thinking of following in DAF Truck’s footsteps and implementing Textmetrics in your company?