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Employer branding in recruitment.

Op deze pagina vind en leer je alles over employer branding bij recruitment, en de relatie met diversiteit en inclusie.

Het belang van employer branding

Employer branding is een belangrijk onderdeel van het recruitmentproces, dat vaak over het hoofd wordt gezien. Maar het kan een enorme impact hebben op het personeelsbestand van je bedrijf. Het is belangrijk voor alle bedrijven, niet alleen voor de bedrijven die getalenteerde werknemers moeten vinden in krappe arbeidsmarktomstandigheden. Bij diversiteit en inclusie denk je misschien niet automatisch aan branding. Maar employer branding in het recruitmentproces heeft te maken met het creëren van een sterk werkgeversmerk. Zodat je zoveel mogelijk potentiële kandidaten kunt bereiken. Employer branding in recruitment verwijst naar de manier waarop je bedrijf wordt waargenomen door werknemers en kandidaten die uw wervingsproces hebben doorlopen. De kunst is om deze employer brand extern te promoten, zodat potentiële toekomstige kandidaten weten waarom werken bij je organisatie zo interessant is. Employer branding in recruitment speelt een belangrijke rol bij het realiseren van de diversiteits- en inclusie doelstellingen van je organisatie. Het bouwen van een sterk employer brand vereist werk aan al je schriftelijke communicatie.

Employer branding en het Textmetrics platform

Employer branding zou het centrale onderdeel moeten zijn van je wervingsstrategie. Om een sterk werkgeversmerk op te bouwen, moet je werk maken van al je schriftelijke communicatie. Gelukkig kan technologie hierbij een grote hulp zijn. Het Textmetrics-platform kan je helpen ervoor te zorgen dat je employer brand terugkomt in al je schriftelijke communicatie. Ons platform analyseert wat recruiters schrijven en onze schrijf assistant geeft hen real-time suggesties wanneer ze te ver afwijken van de merkidentiteit. Zo kan je ervoor zorgen dat alle geschreven content consistent is met de employer brand en een maximale impact heeft op de potentiële kandidaten die je wilt bereiken. Op deze pagina vind je het laatste nieuws over employer branding in recruitment, ons Textmetrics-platform en hoe dit alles van invloed is op je doelstellingen op het gebied van diversiteit en inclusie.

Laatste nieuws over employer branding in recruitment

How can employer branding help you in recruitment?

How can employer branding help you in recruitment?

In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because every company wants to recruit the best possible candidate for a job....

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The time to get started with employer branding is now

The time to get started with employer branding is now

Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job. The number of jobseekers is lower than the number of vacancies....

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4 ways to improve your employer branding – part 2

4 ways to improve your employer branding – part 2

Have you read part one of this blog post yet? Then you know that becoming a more diverse and inclusive company requires a lot of patience. It takes a lot of time and effort. But reaching your diversity and inclusion goals can be accelerated by focusing on building a...

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4 ways to improve your employer branding – Part 1

4 ways to improve your employer branding – Part 1

Becoming a more diverse and inclusive company doesn’t happen overnight. That is something you’ve probably already realized. It takes a lot of time and effort to reach your diversity and inclusion goals. What can help you move forward is building a strong employer...

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3 reasons why employer branding matters in recruitment

3 reasons why employer branding matters in recruitment

When you’re in recruitment, employer branding may not be the first thing that comes to mind. It has something to do with marketing, right? Not quite. Employer branding is the process of defining and positioning who you are. You want to position yourself as an employer...

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Why is employer branding important?

Why is employer branding important?

What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A strong employer brand means you have a good reputation. Nowadays, that is...

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Why employer branding matters in recruitment

Why employer branding matters in recruitment

What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company with a bad reputation. And 95% of jobseekers consider the reputation...

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The dos and don’ts of employer branding

The dos and don’ts of employer branding

You might not realize it, but employer branding plays an important role in the recruitment process. It helps you attract and retain a diverse group of employees. And that the only way to reach your ambitious diversity and inclusion goals. Which often turns out to be...

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Everything you need to know about employer branding

Everything you need to know about employer branding

You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the workforce is important. It’s good for profit and innovation. And it...

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Employer branding vs recruitment marketing

Employer branding vs recruitment marketing

Employer branding and recruitment marketing are two terms you probably know. Maybe you already use one of them—or both—to attract as many candidates for your job as possible. This can help you reach your company’s diversity and inclusion goals. But do you know exactly...

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Low quantity of applicants

Insufficient quality of applicants

No diversity among applicants

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