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Employer branding in recruitment.

Het belang van employer branding
Employer branding is een belangrijk onderdeel van het recruitmentproces, dat vaak over het hoofd wordt gezien. Maar het kan een enorme impact hebben op het personeelsbestand van je bedrijf. Het is belangrijk voor alle bedrijven, niet alleen voor de bedrijven die getalenteerde werknemers moeten vinden in krappe arbeidsmarktomstandigheden. Bij diversiteit en inclusie denk je misschien niet automatisch aan branding. Maar employer branding in het recruitmentproces heeft te maken met het creëren van een sterk werkgeversmerk. Zodat je zoveel mogelijk potentiële kandidaten kunt bereiken. Employer branding in recruitment verwijst naar de manier waarop je bedrijf wordt waargenomen door werknemers en kandidaten die uw wervingsproces hebben doorlopen. De kunst is om deze employer brand extern te promoten, zodat potentiële toekomstige kandidaten weten waarom werken bij je organisatie zo interessant is. Employer branding in recruitment speelt een belangrijke rol bij het realiseren van de diversiteits- en inclusie doelstellingen van je organisatie. Het bouwen van een sterk employer brand vereist werk aan al je schriftelijke communicatie.
Employer branding en het Textmetrics platform
Employer branding zou het centrale onderdeel moeten zijn van je wervingsstrategie. Om een sterk werkgeversmerk op te bouwen, moet je werk maken van al je schriftelijke communicatie. Gelukkig kan technologie hierbij een grote hulp zijn. Het Textmetrics-platform kan je helpen ervoor te zorgen dat je employer brand terugkomt in al je schriftelijke communicatie. Ons platform analyseert wat recruiters schrijven en onze schrijf assistant geeft hen real-time suggesties wanneer ze te ver afwijken van de merkidentiteit. Zo kan je ervoor zorgen dat alle geschreven content consistent is met de employer brand en een maximale impact heeft op de potentiële kandidaten die je wilt bereiken. Op deze pagina vind je het laatste nieuws over employer branding in recruitment, ons Textmetrics-platform en hoe dit alles van invloed is op je doelstellingen op het gebied van diversiteit en inclusie.
Laatste nieuws over employer branding in recruitment
Employer branding strategies to win in the battle for talent
As a recruiter, you know just how difficult it currently is to find qualified candidates for your jobs. Talent is scarce, and there is a real battle for talent going on. Therefore, now more than ever, a strong employer brand is of the utmost importance. In a tight...
How can employer branding help you in recruitment?
In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because every company wants to recruit the best possible candidate for a job....
The time to get started with employer branding is now
Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job. The number of jobseekers is lower than the number of vacancies....
All you need to know about employer branding in recruitment
A term like employer branding isn’t automatically linked to recruitment. That’s quite strange, since it has everything to do with attracting and retaining the right employees for your company. Talented employees who are part of your target group. Employer branding is...
4 ways to improve your employer branding – part 2
Have you read part one of this blog post yet? Then you know that becoming a more diverse and inclusive company requires a lot of patience. It takes a lot of time and effort. But reaching your diversity and inclusion goals can be accelerated by focusing on building a...
4 ways to improve your employer branding – Part 1
Becoming a more diverse and inclusive company doesn’t happen overnight. That is something you’ve probably already realized. It takes a lot of time and effort to reach your diversity and inclusion goals. What can help you move forward is building a strong employer...
3 reasons why employer branding matters in recruitment
When you’re in recruitment, employer branding may not be the first thing that comes to mind. It has something to do with marketing, right? Not quite. Employer branding is the process of defining and positioning who you are. You want to position yourself as an employer...
Why is employer branding important?
What does employer branding have to do with recruitment? Quite a lot, actually. An employer brand is your company’s reputation as an employer. It indicates what you have to offer to employees. A strong employer brand means you have a good reputation. Nowadays, that is...
Why employer branding is important for talent acquisition
The ‘branding’ in employer branding might confuse you. Because employer branding only has to do with marketing, right? Not anymore. Nowadays, employer branding also plays an important role in talent acquisition and recruitment. Social media, career review sites and...
Why employer branding matters in recruitment
What does employer branding have to do with recruitment, you might wonder? Probably a lot more than you think. Research shows that 69% of jobseekers say they would reject a job offer from a company with a bad reputation. And 95% of jobseekers consider the reputation...
The dos and don’ts of employer branding
You might not realize it, but employer branding plays an important role in the recruitment process. It helps you attract and retain a diverse group of employees. And that the only way to reach your ambitious diversity and inclusion goals. Which often turns out to be...
Everything you need to know about employer branding
You want to be a company everyone wants to work at, right? That way, you’ll always attract the most talented employees. People of different backgrounds, genders and ages. Because diversity in the workforce is important. It’s good for profit and innovation. And it...
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What Textmetrics Solves

Bias decoding

Low quantity of applicants

Insufficient quality of applicants

No diversity among applicants
