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SEO job description.
On this page you will find and learn everything about the importance of SEO in job descriptions, and the relation to diversity and inclusion.

The importance of SEO optimized job descriptions
The findability of your company’s job descriptions is extremely important if you want to reach as many potential applicants as possible. And that is what you should strive for if your company has set ambitious diversity and inclusion goals. SEO job descriptions play an important role here. They are optimized for search engines, making them easy to find for all potential candidates. SEO is short for search engine optimization, an inbound marketing method that makes your content—in this case, job descriptions—findable and trackable for search engines. SEO job descriptions are optimized for search engines, making them easy to find for all potential candidates. It is logical that if people cannot find your job descriptions, they will not read the job postings and they will not apply for the job.
Seo job descriptions and the Textmetrics platform
There is a lot to consider when you need to write SEO job descriptions, it can be quite difficult to have perfectly optimized job descriptions. Luckily, the Textmetrics platform can help you out here. Based on artificial intelligence, our platform analyzes your job descriptions for SEO and provides you with real-time suggestions for improvements. It also informs you about the findability of your job description on Google for Jobs, which lists the jobs that are most relevant for job seekers within Google Search. If you manage to get your job description at the top of the list here, you can reach a large group of potential candidates. On this page several documents will be published about SEO job descriptions and why this is important for diversity and inclusion. Click HERE if you want to learn more about the platform.
Latest news about SEO optimized job descriptions
In the blogs and articles below you can read all the latest news about SEO optimized job descriptions, and how this can affect the diversity and inclusion goals of your organization.
Four tips to get the most out of Google for Jobs
How often do you use Google to find information? Probably a lot, right? It’s the go-to search engine for most internet users. But did you know that Google is also increasingly used to search for jobs? Even more so since the launch of Google for Jobs, which gives users...
Why recruiters need to know about SEO for job descriptions
As a recruiter, you probably already know a thing or two about search engine optimization (SEO). It’s a technique your content colleagues use to improve the findability of your website on search engines like Google. But why is it important for recruiters to know about...
How to use SEO in job descriptions
Do you ever wonder why so few potential candidates apply to your jobs? You put all of this effort into writing good job descriptions. And you give them a prominent place on your website. But do you also optimize your job descriptions for SEO? Probably not. Most...
How to write SEO job descriptions
Ever wondered how you can get your job ads out to all the right people? The answer is simple. A ranking on the first page of search engines like Google will do the trick. But how do you get your job ads featured there? That’s where SEO comes in. It’s short for search...
SEO and recruitment: the use of SEO in job descriptions
You need a good job description to find the right candidates for a job. This is something that every recruiter knows. In times when talent is scarce, a well-written job ad can help you stand out. But how valuable is a good job description if very few people read it?...
SEO in job descriptions—use relevant keywords
People looking for a new job often start their search on one of the well-known search engines. What does this mean for you? Your job descriptions must be easy to find online. This is especially important if you’re striving to be an inclusive and diverse company....
SEO in job descriptions: it’s easier than you think
Your job descriptions need to be viewed by as many potential candidates as possible. You want the very best candidates to apply. Including people of different backgrounds, genders and ages. That is the only way to become a more diverse company. But how do you bring...
The dos and don’ts for SEO in job descriptions
Have you just posted a job online? And do you want to attract a diverse group of candidates? Find the best possible candidate? Then your job needs to be easy to find online. You’ll need search engine optimization (SEO) to achieve this. Because using SEO in job...
SEO in job descriptions: how to optimize for Google for Jobs
Most people who are looking for a job start their search online. Are you looking for new employees? Then your job ads need to be easy to find online. It’s the only way to reach your whole target group. And actively work toward reaching your company’s diversity and...
The importance of SEO in job descriptions
Does your company have ambitious diversity and inclusion goals? Then you probably already know about the important role job descriptions play in achieving them. A workforce can become more diverse when its job descriptions are unbiased. And understandable to everyone...
How SEO job descriptions can help you reach your diversity and inclusion goals
The findability of your company’s job descriptions is extremely important if you want to reach as many potential applicants as possible. And that is what you should strive for if your company has set ambitious diversity and inclusion goals. SEO job descriptions play...

What Textmetrics Solves

Bias decoding

Low quantity of applicants

Insufficient quality of applicants

No diversity among applicants
