Newsbase
Everything you need to know to write content that works.
The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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Clear Communication: More Trust in Government
Building trust between municipalities and citizens through clear communication What do municipalities actually want from their citizens? Often, the message doesn’t come across clearly. This...
Bridging the Gap Between Municipalities and Citizens With B1 Language
Closing the gap between municipalities and citizens through clear communication In Dutch municipalities, citizens have the right to be heard, supported, and have access to public services. But in...
How Textmetrics and Tolkie Strengthen Each Other in Digital Accessibility
Municipalities and other organisations face a major challenge: reaching everyone with clear, understandable, and accessible communication. This is not only socially important, but also a legal...
Write Better Job Postings with Copilot + Textmetrics
For recruiters who really want to reach candidates Why job postings matter today The job market is tight, candidates are critical, and you often get only one chance to make the right impression. A...
B1 Writing for Government
Why B1-level writing is important for government communication As a government organization, you want to reach everyone — regardless of education, background, or language proficiency. That’s why...
Write More Human with Copilot + Textmetrics
Make AI-generated texts personal, empathetic, and truly human. Why human writing matters more than ever In a world where AI increasingly takes the pen, the biggest challenge is not speed, but...
Inclusive Writing with Textmetrics and Copilot
Make your communication truly inclusive with smart technology. What is inclusive writing? Inclusive writing means using language that speaks to everyone, regardless of background, gender, age, or...
Copilot and Textmetrics: The Perfect AI Combo for Inclusive Content
Many organizations use the Office 365 suite with Microsoft Copilot. Convenient, since this package contains all the administrative programs for an office. Copilot is Microsoft’s AI that helps with...
Webinar AI Act: Prepare for the EU AI Law
It won’t be long before the EU AI Act comes into effect: this will happen in 2026. In 2025, every organization must start preparing. That’s why we created a webinar to clarify the AI Act. Here, you...
The Role of Personalization in Driving Customer Engagement
Picture this: You visit your favorite online store. The homepage is a curated gallery of your preferred brands. The ads? They’re cleverly synced with your local weather—and just when you think it...
Job Ads Writing – What Companies Often Forget
What many companies forget when writing job ads Writing job ads may seem simple, but it doesn’t always yield the desired result: the right candidate in the right place. Of course, recruitment...
Generative and Classifying AI: What’s the Difference?
The difference between generative and classifying AI Artificial intelligence (AI) has recently become accessible to everyone with generative AI. Super handy, as with a written or spoken text, you...
Remove Gender Bias: Write Inclusive Job Ads for Diverse Talent
Language plays a crucial role in attracting staff: with the right language, you attract the right people. The opposite is also true: certain words and phrases in a job ad may cause many female or...
How to implement your brand identity
Successfully executing brand identity implementation is crucial for any business looking to make a lasting impact. It involves more than just logos, colors, and fonts; it’s about presenting a...
Gender bias in healthcare: What is it and why is it a problem?
Gender bias in healthcare is a global issue that can have significant consequences for patients' health. It means that men and women are not always treated the same way in medical settings. This...
How to Rewrite a Job Ad: Here’s How!
Would you like to improve your job ads and attract more diverse candidates? Rewriting a job ad can help make it more inclusive and appealing to a broad audience. We’re sharing practical steps for...
9 tips on how to humanize an AI text
A lot of people use AI to write their text. At first, we were impressed with ChatGPT and similar tools, but as time passed, we’ve realized that AI writing still needs a human touch. Knowing how to...
What is gender bias?
Bias comes in many forms and causes us to form prejudices against others. It helps us categorize things to make sense of the world around us. But although it’s common, biases aren’t harmless. In the...
The Role of AI in Dismantling Stereotypes in Branding
For decades, brands have inadvertently (and sometimes advertently) leaned on stereotypes to communicate with their audience. The dashing dad grilling steaks in the backyard, the ever-calm mom...
AI and Sustainability
If we were to summarize the topics of this century that cause heated debates and many headlines, AI and Sustainability would be high up on the agenda. However, how often do we really talk about...
Increase Diversity with Gender Neutral Vacancy Texts | Importance & Tips
The year 2022 marked the 23rd year in a row that more women than men attended college or university in the Netherlands. This was revealed in a CBS study they published on International Women's Day...
Advantages of hiring neurodivergent talent
Why neurodivergent talent is valuable to your business Have you ever seen a normal person? This slogan was printed on cardboard and posters with mirror foil in the 1970s, so you could see yourself...
Inclusive high quality texts with optimal data protection
How is your data securely stored by Textmetrics? Textmetrics maintains very high standards when it comes to processing personal data. This is mandatory within the EU according to the strict...
The importance of AI governance: Why regulating is essential
What is AI-governance? There are many speculations and even conspiracy theories about the danger of artificial intelligence. Elon Musk, one of the founding fathers of ChatGPT, even suggested that...
Data security is important to us
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