SEO tools for better SEO results
There is so many SEO tools on the market that can help you with several aspects of SEO. Here you can find our posts on how to improve rankings with SEO Tools.
All about BERT, the new Google update
Google updates its algorithms on a daily basis, but most of these updates are too small to mention. However, on the 25th of October last year, Google announced its biggest update of the past five years: Bidirectional Encoder Representations from Transformers, or BERT....
Five strategies to level up your recruitment strategy
As the number of businesses in your niche keeps growing, applicants have more job opportunities to choose from. For recruiters, this means that finding and hiring qualified candidates is now more difficult than ever. If you want to fill more positions, have candidates...
Essential marketing trends for 2020
The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking ahead makes more sense. What’s done is done, right? So, let’s look...
The importance of brand consistency
Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the same core messages repeatedly. Because the more consistent your...
The future of writing: augmented writing software – Part 2: The use of artificial intelligence in augmented writing
Becoming a better writer In Part 1 of this blog - The future of writing: augmented writing software; How it all began -, we discussed technologies like artificial intelligence that shape the way we communicate. We took a little trip down memory lane and discovered how...
The future of writing: augmented writing software – Part 1: How it all began
How artificial intelligence changes the way we work The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely accepted. Others, like holograms and telepathic communication, still seem...
The importance of consistent content
Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much good if it’s not advancing your brand. To really create impact with...
SEO as a component of your marketing strategy
Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for...
Tips for optimizing your emails
Have you ever kept track of the number of emails you write in a day? It’s bound to be quite a few, and that’s when unnecessary mistakes get made. In many cases, emails are hard to read, contain too much jargon, or their purpose is unclear. In this blog post, we’ll...
How do I increase the ROI of content marketing?
Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually get something in return for all your efforts. That “something” can be,...