maart 25, 2020

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Textmetrics launches new WordPress Plugin update

Textmetrics launches WordPress Plugin update with structured data feature for Google for Jobs.

Our new WordPress Plugin update will allow you to add job information in your WordPress website in such a way that it can be processed by Google, so that your jobs can be indexed and appear in the Google Search results.

What is Google for Jobs?

It’s an enhanced search feature that was released by Google in the US in July 2017 and has since gone live in almost every part of the world. Now that it’s made available, it’s vital that you adapt to the shift in order to use Google Jobs to your benefit. It’ll assist job seekers to find vacancies that closely match their preferences. They can easily search and apply to open vacancies directly from the Google search bar. This tool is designed to improve the recruitment process for job seekers and employers alike.

How Does It Work for Job Seekers and Employers?

Like every other Google creation, it works in the simplest way. When you search for jobs using the Google jobs search tool, you’ll view job vacancies at the top of the search results. It has various filters to help you narrow down your searches, such as experience, job specialities, qualifications, working hours, salary, and more. You can then click through to see the job descriptions and apply to the positions right from Google for Jobs.  

As an employer, you are unable to post jobs directly with Google for Jobs as it retrieves jobs from multiple jobs sites such as Monster, Glassdoor, LinkedIn, etc. To enable Google for Jobs to index your job postings, you will need to add job postings structured data (also known as schema markup) to your careers page. Adding structured data makes your job postings eligible to appear in a special user experience in Google Search results. Structured data communicates to search engines what your data means. Without it, search engines can only tell what your data says, and they have to work harder to determine why it’s there. The required data includes:

  • Date – date of the job posted
  • Organization – the company offering the job position
  • Job description – such as qualification, required skills, working hours, responsibilities… etc
  • Job Location – where the job seeker will be working from
  • Title of the job

Now, this is where Textmetrics’ latest WordPress update will benefit employers. The WordPress plugin will (automatically) generate structured data for the “Job Posting” type. In the plugin settings, you can provide default Organization data (i.e. name, logo or location data). This new feature makes it easier for employers to index their job postings on Google for Jobs. 


Why Use it?

It enables both job seekers and employers to connect in the easiest way possible. You will not only see the job posting with the exact job title, but you’ll also be able to find positions that match your preferences. This way, you won’t have to look for the right job by searching for different keywords as Google will present similar job postings to you. You no longer have to hop from one platform to another just to find your dream job as Google for Jobs will be doing that for you. By making full use of this platform, recruiters will be able to get an influx of job seekers that fit their requirements and needed skills. This will reduce the time of going through candidates who are unsuitable for the jobs that they have posted.

Are you ready to have your job postings indexed and easily found by your next potential candidate through Google for Jobs? Let us help you achieve this goal! At Textmetrics, we use AI to enable you to create specific and unique target group content. Our tools are based on scientifically proven algorithms and help you monitor the quality of your content. 

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