Trends in marketing come and go. That won’t be much of a surprise if you think of all the new technologies that emerged in recent years. Think of things like artificial intelligence, data-driven marketing and voice search. If you miss out on these new trends, you’ll miss out on promising opportunities. At Textmetrics, we want businesses and entrepreneurs to get the most out of their marketing efforts. That’s why we wrote this blog post. In it, we’ll tell you all about the 10 marketing practices of the moment that you cannot ignore.
#1. Artificial intelligence
Over the last few years, we have seen that an increasing number of businesses use artificial intelligence (AI) for their marketing efforts. AI-powered technology and automation have already taken over many simple jobs. It is believed that AI is the biggest commercial opportunity for businesses, industries, and nations over the next few decades. So, it’s safe to say that it would be a huge mistake not to use it for your marketing efforts.
Big data, supported by AI, can help you analyze customer behavior and search patterns. By gathering data from social media and blog posts, AI can help businesses understand how customers find their products and services. AI can also be used for creating chatbots, which allow customers to have their questions answered quickly and at all times. A number of other things AI can be used for are:
- Basic communication
- Product recommendations
- Content creation
- Email personalization
- E-commerce transactions
At Textmetrics, we use the technology behind AI to help businesses create target-group-specific and corporate-wide-consistent content. AI is also one of the major technologies behind voice search. All in all, you can say that AI takes the grunt work out of marketing, leaving businesses with more time to focus on strategy and creating a great customer experience.
Because businesses are able to collect more data about their audience, marketing efforts can be more personalized than ever. This personalization is necessary because the number of marketing messages people receive daily keeps increasing. Research has shown that 63% of people are annoyed by these generic advertisements, and 80% of people say that they are more likely to do business with a company that offers personalized experiences. So, the advice would be to use the data you collect to create personalized ads that directly appeal to your audience.
#3. Short-lived and video content
Besides well-written articles and blogs, there are two other types of content that businesses should consider focusing on. It’s the so-called short-lived content and visual content, like infographics and videos. We see short-lived content a lot on Instagram Stories and Facebook Stories. This content is available for a limited period of time and because of the fear of missing out, it encourages users to take the desired action faster.
It has proven to be beneficial for businesses to share infographics, images, and videos on social media platforms, such as Instagram and Pinterest. Infographics, for example, are easy to understand and more memorable than written content. Images and videos make the messages businesses want to spread more interesting and attractive. Product videos, in particular, are worth producing, as 53% of consumers say that watching product videos makes them more confident in online purchase decisions.
#4. Voice search
It’s estimated that 50% of all search queries this year will be driven by voice. That’s a huge number but not one that should come as a surprise since more and more households own a smart speaker. Businesses will have to take the increase in voice search into consideration when creating content. Voice search differs from a written search query in search engines like Google. Potential customers using voice search use longer, more conversational search queries. This means that businesses need to create content that answers these questions. So, before writing a piece, you should ask yourself what questions customers could possibly have about the topic you’re writing about.
When using influencer marketing, businesses ask major names, such as celebrities, to promote their products online. This has proven to be a very successful marketing strategy. Influencers could also be your average everyday people who found their niche in the social media world. These micro-influencers, as they are called, aren’t famous but do have thousands to tens-of-thousands of followers. This may be less than the number of followers famous people have, but their posts generate a higher level of engagement. On top of that, the audience finds it easier to relate to the lives of micro-influencers, which makes it more likely that they will trust their opinions and recommendations.
Could you use some help with implementing and optimizing your marketing efforts within your organization? Textmetrics is here to help! Our tools help you monitor the quality of your content, help you create valuable SEO content, and make sure that your content is fully targeted at the right audience.