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Essential marketing trends for 2020

The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking ahead makes more sense. What’s done is done, right? So, let’s look...

Diversity and inclusion – best practices (part 2)

Part 2. Best practices for changing the culture of your organization In Part 1 of this blog, Diversity and inclusion - best practices. Part 1. Diversity and inclusion: the terms and benefits explained, we discussed what diversity and inclusion in the workplace are and...

Diversity and inclusion – best practices (part 1)

Part 1. Diversity and inclusion: the terms and benefits explained Diversity and inclusion are among the hottest topics of 2019. More than 75% of Fortune 1000 companies pay specific attention to these topics by appointing Chief Equality Officers and implementing...

Textmetrics launches Drupal 8 plugin

Our updated Drupal plugin allows you to use the Textmetrics content analysis and suggestions directly in your Drupal CMS. This plugin works in Drupal 7 and 8. The Textmetrics plugin integrates with the Drupal CMS editor. While writing your content, you will see...

The importance of consistent content

Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much good if it’s not advancing your brand. To really create impact with...

Top Recruiting Trends of 2019 – Part 3

The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting top-tier talent to join your company is essential, whether you’re a...

Textmetrics launches new version of Joomla plugin

Our free plugin for Joomla is extended with the text conversion optimizer. With this update you can easily check your content quality. Is your text too complicated for readers? Male or female oriented. The text conversion optimizer module analyses your content and...

SEO as a component of your marketing strategy

Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine shifted into being an answer engine. That has its consequences for...

How to reach your target audience

SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for identifying your target audience, how to segment them, and how to apply this...

How do I maximize the ROI of content marketing?

Content is King. We’re all very aware of that, especially if it’s our goal to become more discoverable in search engine queries. So what do you do if you’re creating lots of content, but not seeing many results in return? Your website traffic isn’t increasing, social...