Control content quality across government communication
Government communication must be clear, accessible, inclusive and trustworthy. Especially now that AI and content production are moving faster than ever.
Textmetrics helps municipalities, water authorities, ministries and public-sector organisations check content before publication for readability, tone of voice, inclusivity, accessibility and internal guidelines. This gives teams more control over quality, consistency and risk, even when several departments, channels or AI tools are involved.
Why content quality control matters
Faster content production is useful, but speed alone is not enough. In the public sector, communication must be easy to understand for residents, businesses and colleagues. Content must reflect the organisation’s voice, follow internal guidelines and avoid unnecessary risks.
With Textmetrics, teams work from one shared quality standard. Writers receive direct feedback while they write. Communication and management teams gain insight into quality, risks and improvement areas through dashboards.
Without Textmetrics
- Separate writing guidelines Manual reviews
- Unclear or overly complex content
- Fragmented AI output
- Limited control over risk and consistency
With Textmetrics
- One clear standard for content quality
- Direct feedback before publication
- Clear and accessible communication Less rework, fewer questions and complaints
- Demonstrable control over quality and governance
AI under control
AI can help teams create content faster. But without a clear control layer, it can also lead to shadow AI, quality issues, inconsistent communication or content that does not fit policy and internal guidelines.
Textmetrics helps organisations use AI output safely and responsibly. The software checks content before it is published and gives concrete improvement suggestions. This keeps people in control while making AI practical to use within clear boundaries.
Checks can include:
- brand and communication style
- readability and plain language
- tone of voice and organisational guidelines
- inclusive and neutral language
- accessibility
- legal and compliance considerations
Content quality at scale
Many people write content within public-sector organisations: communication advisers, web editors, policy teams, HR, service departments and external agencies. That makes it difficult to maintain the same quality everywhere.
Textmetrics makes content quality scalable. Not just for individual texts, but across the organisation. Teams receive clear writing suggestions while they work, helping them make content clearer, more consistent and easier to understand.
This creates one shared way of working for publications, web pages, letters, vacancies, forms, campaigns and internal communication.
Clear and accessible communication
Residents need to understand information quickly, especially when it concerns public services, rights, obligations, permits, taxes, safety or policy.
Textmetrics checks whether content is written clearly and accessibly. The software helps with simpler wording, better sentence structure and an appropriate language level. This makes communication easier to understand for more people and helps prevent unnecessary questions, complaints or confusion.
Follow guidelines and requirements
Public-sector organisations must take accessibility, privacy, transparency and internal communication standards into account. Textmetrics helps check content against relevant guidelines, such as WCAG, GDPR considerations and the organisation’s own writing standards.
This makes risks visible earlier, not after publication but during the writing process. In this way, compliance becomes part of daily work.
Dutch vendor, data stored within Europe
Textmetrics is a Dutch vendor. Data is stored within Europe, helping you meet requirements for privacy, data sovereignty and information security. Textmetrics works in line with ISO 27001. This ensures information security is embedded, with clear processes for risk management, access control and continuous improvement.
Textmetrics in the Dutch government Algorithm Register
Textmetrics is listed in the Dutch government Algorithm Register. This makes it transparent which technology we use and for what purpose, supporting responsible use within public sector organisations.