Customer Success Story
DPG Media
DPG Media was looking for software that could provide both SEO and content feedback. Textmetrics offers them a variety of options and customizations to work on improving their texts.
Textmetrics unlocks the SEO and content potential for DPG Media.
Before using Textmetrics by the editorial teams at DPG Media, little to no use was made of a content or SEO tool during their operations. When the SEO team was established, there was a need for a tool that could provide SEO and content feedback directly to the editorial teams. This was intended not only to improve the readability and discoverability of the articles but also to provide daily and user-friendly tips to the editors. After comparing various tools, Textmetrics was chosen.
Textmetrics primarily helps them solve problems arising from a lack of SEO knowledge. It also enhances the readability of their articles. They have enjoyed a pleasant collaboration with Textmetrics from the beginning, thanks to open communication. They also appreciate the variety of options and the ability to customize within the software.
DPG Media is a Belgian company that is active in the Netherlands, among other countries. In total, they operate with over 90 strong news brands, magazines, radio stations, television programs, and online services. This makes them the largest media group in the Netherlands.
HEADQUARTERS
Amsterdam, Netherlands
INDUSTRY
Media
TYPE
B2B/B2C
PRODUCT USED
Textmetrics Enterprise
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