The importance of employer branding

Employer branding is an important element of recruitment that is often overlooked, but it can have a huge impact on your company’s workforce. It’s important for all companies, not just for the ones that have to find talented employees in tight labor market conditions. When thinking about diversity and inclusion you might not automatically think of branding, but employer branding in recruitment has to do with creating a strong employer brand so that you can reach as many potential candidates as possible. Employer branding in recruitment refers to the way your company is perceived by employees and candidates who’ve made it through your hiring process. The trick is to promote this employer brand externally, so potential future candidates know why working at your organization is so interesting. Employer branding in recruitment plays a major role in achieving the diversity and inclusion objectives of your organization. Building a strong employer brand requires work on all your written communication.

Employer branding and the Textmetrics platform

Employer branding should be the central part of your hiring strategy. Building a strong employer brand requires work on all your written communication. Fortunately, technology can be a big help here. The Textmetrics platform can help you make sure that your employer brand is reflected in all your written communication. Our platform analyzes what recruiters are writing and our augmented assistant provides them with real-time suggestions whenever they deviate too far from your brand identity. This allows you to ensure that all written content is consistent with your employer brand and delivers maximum impact on the potential candidates you want to reach. On this page you will find the latest news about employer branding in recruitment, our Textmetrics platform and how it all affects your diversity and inclusion goals.

Latest news about employer branding in recruitment