With the increasing amount of content available on the Web, we have bountiful information resources in the form of web pages (henceforth called documents). At the same time, having so much...
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Augmented writing platforms and diverse & inclusive recruitment: OK cool, but how does it actually work?
To know how augmented writing platforms can boost your recruitment, and more specifically, how they can aid in preventing gender bias in writing job descriptions, it would be helpful to first...
Appeal to the masses by using the right words
Why does one person decide to respond to your job vacancy while another doesn’t even fully read it? How come it always seems that very few people apply? And why do most of the people who do apply...
Capterra names Textmetrics 3rd best Dutch software product
The Netherlands is well represented in the software world. Besides many Forbes-2000 companies like Cisco, Oracle, Google, Microsoft and Huawei that are based in this country, there are also many...
Shift your focus to skills and diversity
Ideally, companies want to hire employees who can manage the company's results. To get this talent in-house, recruiters need to come up with a new plan of action. While recruiting new talent,...
How do you ensure inclusive recruitment and selection?
How do you ensure inclusive recruitment and selection? How do you organize your HR policy to attract and retain more women and minorities? We share some practical tips and best practices. In case of...
The role of digitization in recruitment
The role of digitization in recruitment The coronavirus pandemic accelerated the role of digitization in business. Practically overnight, we all had to work from home and find new ways to stay...
The future of AI in the recruitment industry
The future of AI in the recruitment industry Many companies struggle to find the right candidates. For certain jobs, there just aren’t enough qualified people out there, and it seems to be...
What is Natural Language Processing (NLP)?
Everything you need to know Computers don’t speak languages the way humans do. They communicate in machine code or machine language, while we speak English, Dutch, French or some other human...
10 Marketing Practices You Can’t Ignore – Part 2
As the marketing trend changes rapidly, it's not easy to keep up. Marketers have to be alert and stay informed at all times in order to stay ahead of the current market situation. In the second part...
10 Marketing Practices You Can’t Ignore
Trends in marketing come and go. That won’t be much of a surprise if you think of all the new technologies that emerged in recent years. Think of things like artificial intelligence, data-driven...
Most Rising Trends in HR in 2020 – Part 3
Technological developments, like automation and robotizing, are about to change the workforce of the future. Current jobs will disappear, there will be new roles that we haven’t even heard of yet,...
Most Rising Trends in HR in 2020 – Part 2
HR analytics isn’t a new or unknown concept. Most people working in HR will know what it’s about. But there is only a small amount of HR departments that use the available HR management information...
(Podcast) How does Randstad create content that converts?
On this Podcast (Dutch), Wesley Connor, e-commerce manager from Randstad, discussed with Mathijs Kok on how they create content inside their organization. How does Randstad look at conversions and...
Most rising trends in HR in 2020 (part 1)
Strategic personnel planning (SPP) offers insight into future personnel bottlenecks. In other words, it helps you prepare for the future. Because, do you know what type or how many employees you’ll...
Meet Textmetrics at Digital Marketing World Forum
We are very proud to announce that Textmetrics will be attending the Digital Marketing World Forum Europe conference in Amsterdam on 25th and 26th November 2019. Meet Textmetrics It would be great...
Meet Textmetrics at the Web Summit 2019 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Web Summit conference in Lisbon on 5th of November 2019. Web Summit Conference The Web Summit is a...
Meet Textmetrics at the DMEXCO conference in Cologne
We are very proud to announce that Textmetrics will attending the DMEXCO conference in Cologne on 11 and 12 September 2019. DMEXCO DMEXCO is a meeting place for key players in digital business,...
Top Recruiting Trends of 2019 – Part 3
The two first installments of this blog series covered six important trends within the field of human resources, starting with recruitment marketing and ending with diversity hiring. Attracting...
Textmetrics launches new version of Joomla plugin
Our free plugin for Joomla is extended with the text conversion optimizer. With this update you can easily check your content quality. Is your text too complicated for readers? Male or female...
SEO as a component of your marketing strategy
Ever since the creation of Google, we have seen increased traffic from the search engine every year. Last year was an important turning point. For the first time in its history, the search engine...
Meet Textmetrics at the Websummit 2018 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Websummit conference in Lisbon from 6-8 November 2018. Websummit Conference The Websummit is a...
How the Google Speed Update (2018) affects your ranking
Nobody likes a slow website. Visitors will leave quickly, and Google also pays attention to your website’s page load speed. That’s why savvy website owners have already been speed optimizing their...
Meet Textmetrics at DMEXCO
On September 12th and 13th Textmetrics will be present at the DMEXCO conference in Cologne. We are very excited that we were invited to participate as one of the most innovative startups. It would...