Content design

What is content design? And how do you take full advantage of content design? Read all about it in our blogs and whitepapers. You can also check out our blogs on content conversion.

Checklist for easy to read (web) text

Checklist for easy to read (web) text

Very few people read a text from A to Z. They scan. And if they don’t find what they’re looking for as quickly as possible, they’ll tune out. As a marketer, writer, or owner of a webshop, it’s in your best interest to write straightforward content that is compelling and easy to scan. In this […]

Business blog part 5: Writing, planning and promotion

Business blog part 5: Writing, planning and promotion

In the fifth part of the business blog series we discuss the writing, planning and promotion of your business blog. In the first four parts of the business blog series you’ve done all the research to create a good base for your business blog. With the help of your content train, you’ll be able to make a quick start with your blog….

Business blog part 3: Do keyword research

Business blog part 3: Do keyword research

Based on the data you’ve collected by mapping the customer journey, like we explained in the previous blog, you’ll be able to look for specific subjects and keywords to write about. This process is called ‘keyword research’. This research is meant to find the ‘words’ that you should use as the ‘key’ to your blog to support the visibility in Google. You choose the right keywords by using some variables to rate your keywords, like search volume, competition and relevance…

Business blog part 2: Map the customer journey

Business blog part 2: Map the customer journey

You’re going to map the customer in as many useful ways as possible. Look at online and offline behaviour. In every single situation you have to decide which way of customer research works the best for your business and blog. In part two of the business blog series, we’ll explain these techniques to map your focus groups so you can start using them as a preparation for your own business blog…

Business blog part 1: Explore your target audience

Business blog part 1: Explore your target audience

A business blog could be a way to contact your customers through the search engine. If you write about the right subjects and design your blog to respond to the needs of your potential customer you’ll be able to ‘manipulate’ them into doing what you want them to do. SEO isn’t just keyword cramming and link spamming anymore. The heart of your new online strategy should be: ‘understand your target audience and provide the information…

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