Secrets Revealed: Search Engine Ranking Factors 2015

Secrets Revealed: Search Engine Ranking Factors 2015

To most of us, the search engine ranking factors are a big secret that is really hard to discover and to understand. The Google algorithm changes all the time and before you can even try to understand how it works, it already works different. Of course, this is also a good thing because it shouldn’t be that easy to manipulate the Google rankings. That should mean that nobody would get the best search results in the end, but just the results of the smartest manipulators. But, as a website owner, blogger or SEO specialist it’s nice if you understand part of why Google ranks your website the way it does. This way you can make sure that your website is picked up the way it deserves and that your (future) customers or audience are able to find you in the search engines.

 

‘Search Engine Ranking Factors 2015’ by Moz

Luckily for us, there are big companies like Moz who work with tons of SEO experts and search marketers that try to understand how these search engine ranking algorithms work. They convert this data into search engine ranking factors that effect whether you rank high or low in the search engine results. Even though there are many different thoughts about how these algorithms work, Moz managed to combine the opinions of 150 highly respected search marketers into one useful report.

For this report, the opinions on 90 different search engine ranking factors were asked in a survey. The 90 factors are rated on a scale of one to ten, to decide which factors are and will be important in the next year to rank higher in the search engines. You could say that, if you follow the opinion of these experts, you’ll be able to get some pretty good insights on how the algorithm works and is going to work the next year. So it’s definitely something you take a look at, if you want to be able to adapt these insights in the best way you can!

An important note that Moz gives is that these search engine ranking factors aren’t “proof” of how search engines rank websites. It’s an interpretation of how these experts think that you can rank higher, based on their experiences with high ranking websites. Combined with experience and knowledge of your own this can be a way to rank higher, but it’s always an uncertainty that it will actually work. But after all, it’s definitely worth some of your time. Who knows what it will lead to? For the full report you can take a look at this article!

If you want to know more about how to respond to the latest Google Ranking Factors, you should get started right away with our free Textmetrics trial. Textmetrics makes sure that you’ll be able to stay up-to-date at all times.
rankingfactors-infographic

 

How To Write A Powerful Meta Description That Converts?

How To Write A Powerful Meta Description That Converts?

One of the essential elements of SEO is the meta description. This small text of only 156 characters can lead to success or failure in the search engines. Even if your meta description is technically optimized, it’s still possible that it doesn’t convert your views in the search engines to actual traffic and leads on your website. That’s exactly why you should pay much attention to this element! Many people find it hard to write a powerful and clickable meta description and we’ve got to be honest, it isn’t that easy. How do you make sure that your meta description gets more attention than the ones of your competitors? Do you need to give a full summary in your description, or should you leave the content to their imagination? We’ve gathered the 6 most useful tips while writing your meta description, that will help you to get sky-high conversion rates!

Wait, what’s a meta description?

For those of you that have no idea what we’re talking about; the meta description is the small piece of information in Google, right under your title tag in black, just like you can see in the picture below.

Meta Description Example

In most of the CMS’s you’ll be able to fill in your meta description right away. If you write your content in html, you should add the meta description to your head, like we did in the example below.

<head>
<meta name="description" content="Textmetrics helps you optimize your text realtime while writing them! Quickly, excellent and smootly optimized content - Sign up for a free account!">
</head>

The purpose of this piece of information is to give searchers an impression of what the page is about. This way it should be easy for them to determine whether the page is valuable for them or not. Your page title, combined with the meta description is the book cover of your website, so you should make sure that you use this opportunity to present yourself!

So, how to improve your meta description?


1. Write one yourself

If you don’t write your own meta description, Google will generate it automatically and you’ll end up with 188 characters of loose information, the first thing that Google could find on your page, with no value at all. Maybe you’re lucky, if you’ve written a perfect summary in the first sentence of your page, but most of the times this info isn’t that attractive. That’s why you should always write your own meta description, leave nothing to chance and determine your own appearance!

2. Less is more, don’t use more than 160 characters

The ideal lenght of a meta description is about 155-160 characters. Even though you can add up to 188 character, serveral studies show that meta descriptions with no more than 160 charactes get the best results.

3. Make it relevant and summarize

It’s very important that your meta description is relevant to your content. If you mislead the searchers with loose promises or other misinformation than your bounce rate will raise drasticly, which means lower search engine rankings! The best way to generate relevant traffic through your meta description is to summarize your content in an attractive way.


4. Add your keyword at least once

If you want to optimize your meta description technically, you should add your keyword at least once. This shouldn’t be that hard if you’ve chosen the right keyword, because your keyword mostly summarizes your article.

5. Credibility creates clickablity

Make sure that people can see that your website is credible, this generates trust in and will help you to increase your traffic. For example, the Dutch beer brewery Grolsch has increased their crediblity by adding; ‘since 1615’ to their meta description. Also sentences like; ‘approved by 1000 webshop owners’ can lead to more credibility, as simple as that! Crediblity = clickablity!

6. Highlight a specific reason to read

People like to know what they’re dealing with, so use words with value and let them know exactly what you have to offer. Give them a reason to click through and to read your content. Highlight your special offer, tips that they MUST read, guide that will help you to become a professional or whatever they could possibly want by clicking your link. But watch out, don’t make it too commercial, this could scare the searchers off. Think about what they’re looking for if they find link to your website!

If you follow these tips, you’ll be able to write a pretty good meta description. But like we said before, a good meta description is nothing without a good page title. That’s why we would recommend you to read our other article, about high converting page titles. If you’ve found the perfect combination, we’re sure that your website will have a great ‘book cover’ in the Google librairy! Then the only thing you need is our free Textmetrics trial to rank higher and let the games begin. Good luck!

How To Optimize Your Website For Multiple Keywords?

How To Optimize Your Website For Multiple Keywords?

A question that we get almost every day as your personal optimization specialist is; “How to optimize your website for multiple keywords?”. Actually this is a really good question, because of course you don’t just want to rank high on one keyword in Google. Of course, before you can start optimizing for mutliple keywords, you should choose these keywords. Depending on which keywords you choose, you should also choose your way of optimizing. Sometimes it’s better to optimize for one keyword per page, but it’s also possible to optimize one page for multiple keywords!

Choose your keywords and optimization strategy

We’d also recommend you to read our previous article: “How to choose the best keywords for SEO copywriting?“, which could help you to choose the best keywords for you. This article tells you exactly what to think about while choosing your keywords;

  • Look for valuable personal keywords for higher results
  • Don’t get influenced too much by the highest search volume rates
  • Choose multiple synonyms for better results

If you’ve chosen your keywords, it’s time to choose your optimization strategy. We’re going to tell you exactly why you should choose which strategy and how to use this strategy to become a success in the search engines and how to rock multiple keywords. Most of the times the best strategy is to combine the two following ways of optimizing.

One keyword per page to optimize your website

The first possible tactic is to optimize your website for one keyword per page. This is a good choice if you want to be sure that your page is fully optimized for one keyword. It’s a fact that if you want to 100% optimize your page, the best way to do this is to target just one keyword. So when you’ve got to deal with highly-competitive keywords, it’s probably more effective than using multiple keywords for one page.

For example, it’s really hard to give multiple keywords an equal amount of density on your page and you’ve got a chance that you won’t optimize on a specific keyword as much as you need to, to rank higher. This way you’ll end up ranking on multiple keywords, but you won’t get in the top 10 as easily. This might be very ineffective  and you won’t get as much traffic as you want!

So, when and why should you choose to optimize with one keyword per page?

  • If you’re dealing with a highly-competitive keyword
  • If your keywords are very different from each other and not that easy to combine
  • If you feel like it would be more effective in the rankings to focus your content on one keyword
  • If you have a lot to write about this one subject/keyword which is also very useful for your audience

 

Multiple combined keywords per page optimization

You can also choose to optimize your page for multiple keywords. This tactic might be very effective if you’ve got very much target keywords, which you can split up in multiple small groups or cohesive keywords. Like we said before, it can be hard to optimize for multiple keywords on one page. That’s why it’s very important to choose keywords that are very easy to combine and you should always have one keyword that’s the most important one and the center of your optimization. This way you can prevent that you don’t optimize at all.

Quicksprout has a very usefull video about how to optimize a page for multiple keywords, so if this is something that you would like to use, you should definitely check out this video! They’re giving you a bit more of a background about multiple keyword optimization:

“In this video you’ll learn when it makes sense to target more than one keyword per page and how to tackle this tricky optimization process, step-by-step.”

When should you choose to optimize for multiple keywords per page?

  • If you’ve got a lot of target keywords that you can split up in small groups that are cohesive with each other
  • If your target keywords have lower competition rates
  • If your keywords can strengthen each other because your content becomes more relevant

 

Keyword tool? Textmetrics? Google keyword tool?

There are a lot of tools on the internet that can help you to do keyword research and to optimize your website. Depending on your optimization tactic, there are different tools that you could use. For example, if you want to optimize your page for just one keyword, it’s very easy to use Textmetrics to choose your keyword and to optimize your content directly for this specific keyword. This way you know for sure that your page is 100% optimized. You can start your free trial today!

If you want to optimize your page for multiple keywords, this is something you could also do with Textmetrics, combined with the Google keyword tool. Do some very good keyword research and cluster your keywords in multiple small groups. This is when the Google keyword tool comes in very handy.

Like you can see in the Quicksprout video, you should use the keyword tool see if there are any other low search volume keywords that are closely related to your targeted keywords. It’s important that you choose keywords that have the same mindset as you have in mind for your content. After you’ve made a small list of related keywords, you could use them as input for Textmetrics. This way you’ll be able to optimize your content 100% on your most important keyword and at the same time you’ll be able to optimize partially on the related ones.

We hope that this makes clear to you all how to optimize your website for multiple keywords. Make sure that you make the right choice and don’t try to optimize your page on too many keywords. Four cohesive keywords is really the maximum for one page, otherwise you won’t be able to optimize at all. Keep that in mind & good luck!