A conversation with our Data Scientist Anna Pillar Some seem to think that data are dull. If this were true, they wouldn't have captured the interest of Anna Pillar, our bright and lively colleague...
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Leontien Rutenfrans
Marketing ManagerTextmetrics
A conversation with Textmetrics Partner LUB GmbH
Creating inclusive content is not as easy as some might think, especially not when you speak and write in a gendered language like German. Exactly this linguistic and social challenge is the core...
7 tips to attract Gen Z with your job ad
Gen Z – the generation born between 1997 and 2012 – is ready to enter the job market. Don't scare them off with a job ad where you demand 4 years experience for a starter job on minimum wage. Gen Z...
A conversation with our Customer Success Manager Koen Brummelhuis
Koen Brummelhuis works at Textmetrics as Customer Success Manager. We asked him some questions to get to know him, but first, we’d like to explain how to pronounce his very Dutch name. Of course,...
Neurodiversity in job descriptions
Of course, you know how important it is to be inclusive in the workplace. Like most employers and recruiters you're trying to establish a balance in gender, ethnic background and age to avoid...
This is how AI changes marketing
So, how did you experience the introduction of AI? Perhaps you have been following the developments for years, and you kind of eased into it. It’s more likely, though, that the speed with which AI...
Gen Z in the labor market
How many people from Generation Z work at your company? You know; everyone born between 1997 and 2012 – the ones we call Gen Z. In recent years, more and more employees entering the labor market...
Four ways to encourage more women to apply to your jobs
Gender diversity in the workplace has numerous benefits. But to build a well-balanced workforce, women need to actually apply to your jobs. You may have noticed – that getting women to apply to your...
Why generative AI must be approached top-down
…but is currently approached bottom-up When we say that the introduction of ChatGPT did not go unnoticed, that’s quite the understatement. In the shortest possible time, companies were...
How to achieve more diversity in the workplace: five tips
How diverse is your workplace? It’s a question that’s not always easy to answer. There might be a lot of talk about diversity in your workplace. Although that’s a good start, it’s not the same as...
The challenges of job market communication
... and how Textmetrics helps you get more applicants 'The number of female applicants is still too low.' 'We receive almost no responses to this job posting'. And "The ideal candidate might...
AI as a communication assistant
... the Textmetrics smart AI software offers a simple solution to a difficult task Artificial Intelligence: there has been a lot going on lately. This is, of course, due to the arrival of...
DEIB in today’s workplace
As you may have noticed, it’s not that easy to build a diverse and inclusive workplace. Many initiatives look good on paper but lead to disappointing results. For many organizations, reaching their...
What is workplace diversity?
This is probably not the first time you’ve heard of workplace diversity. You might even have already formulated diversity and inclusion goals. But have you managed to reach those goals yet? Don’t be...
Unconscious gender bias affects all women – discover how
Gender bias is a tricky thing. Especially in recruitment, where it can lead to unfairly ignoring the best potential candidates. We’re talking about female candidates here, because gender bias mostly...
Improving your diversity recruitment strategy — discover how
Diversity recruitment is one of those things we’ve heard a lot about in recent years. Why? Well, there are several reasons. For starters, it fits in perfectly with the wish of many organizations to...
Employer branding strategies to win in the battle for talent
As a recruiter, you know just how difficult it currently is to find qualified candidates for your jobs. Talent is scarce, and there is a real battle for talent going on. Therefore, now more than...
What is gender bias in the workplace?
Bias comes in many forms and can cause us to form prejudices against others. One of the biases we often see in the workplace is gender bias. It’s the tendency to prefer one gender over another....
How can employer branding help you in recruitment?
In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because...
The impact of gender bias in the workplace
When we discuss workplace discrimination, gender bias is one of those topics we can’t ignore. We’re sure that all companies want to treat men and women equally. Unfortunately, though, in practice,...
Gender bias in job descriptions—where we stand now
In recent years, it has become clear that companies need to focus more on diversity and inclusion. People of all backgrounds, genders, and ages need to be equally represented in an organization. And...
The time to get started with employer branding is now
Have you noticed that it is not as easy to recruit new employees as it was a decade ago? The reason for this is twofold. Currently, there just aren’t that many people who are looking for a new job....
How age bias (and many more) stands in the way of diversity
Nowadays, diversity is all around us. We live amongst people of different backgrounds, genders, and ages. We know that diversity in the workforce helps organizations grow. On top of that, diverse...
Three examples of gender bias in the workplace
Think about your workplace and ask yourself the following questions: Do you employ as many women as you do men? Do you have as many women in leadership roles as you do men? Do men and women earn...