HR analytics isn’t a new or unknown concept. Most people working in HR will know what it’s about. But there is only a small amount of HR departments that use the available HR management information...
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Textmetrics launches Kentico CMS plugin
Our new Kentico CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Kentico CMS. The plugin supports our one-of-a-kind content quality analysis and our...
Most rising trends in HR in 2020 (part 1)
Strategic personnel planning (SPP) offers insight into future personnel bottlenecks. In other words, it helps you prepare for the future. Because, do you know what type or how many employees you’ll...
All about BERT, the new Google update
Google updates its algorithms on a daily basis, but most of these updates are too small to mention. However, on the 25th of October last year, Google announced its biggest update of the past five...
Essential marketing trends for 2020
The beginning of the year is a moment to look back on the year that has passed, but it’s maybe even more so a great time to look ahead at where we’re going. At Textmetrics, we believe that looking...
How to implement your brand identity
A brand identity is how a company presents itself to the world. It refers to all the elements that a company might use to convey the essence of the business to customers, including their messaging,...
The importance of brand consistency
Brand consistency is the practice of always delivering messages that are in line with the identity and values of your brand. Consistency here means that your target audience is being exposed to the...
Meet Textmetrics at the Web Summit 2019 in Lisbon
We are very proud to announce that Textmetrics will be exhibiting in the Growth program at the Web Summit conference in Lisbon on 5th of November 2019. Web Summit Conference The Web Summit is a...
Textmetrics is nominated for the Dutch Recruitment Tech Awards 2019
Textmetrics has been nominated for best tech, innovative and effective recruitment tool for the Dutch Recruitment Tech Awards 2019. Marcel Leeman, CEO of Textmetrics, about the nomination: "It's...
Textmetrics launches Drupal 8 plugin
Our updated Drupal plugin allows you to use the Textmetrics content analysis and suggestions directly in your Drupal CMS. This plugin works in Drupal 7 and 8. The Textmetrics plugin integrates with...
5 ways machine learning is revolutionizing content marketing
Content marketing has a huge impact on the success of your company. But it is quite the challenge to constantly create quality content that is valuable for your audience and seen by the right...
The future of writing: augmented writing software – Part 2: The use of artificial intelligence in augmented writing
Becoming a better writer In Part 1 of this blog - The future of writing: augmented writing software; How it all began, we discussed technologies like artificial intelligence that shape the way we...
The future of writing: augmented writing software – Part 1: How it all began
How artificial intelligence changes the way we work The number of technologies that shape the future of communication keeps on growing. Some of them, like chatbots and gamification, are widely...
How AI will improve all your communication
Writing messages in the style the company has set as mandatory is a burden for many staff members. Writing as such is one thing, complying with the corporate communication guide another. Seeing your...
Webtexttool is now Textmetrics
After many years of operating under the Webtexttool brand, we are now changing our company name to Textmetrics. This new name and identity better represent the direction in which we are going and...
Solutions to 5 Common HR Challenges
Hiring has never been easy. However, as technology starts to rule business practices, it has become more efficient. With today’s current hiring methods, finding qualified candidates has never been...
Here’s How You’ll Find Your Next Ideal Candidate – Or How They’ll Find You
Attracting the best candidates is always priority number one when it comes to hiring. But it’s no longer appropriate to attract candidates based on a mediocre brand presence alone. Today’s...
The importance of consistent content
Content is king, right? Perhaps that’s a bit too simplistic. Content is really only king when it helps you grow your brand. You can create an incredible amount of content, but it won’t do you much...
Textmetrics launches Episerver CMS plugin
Our new Episerver CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Episerver CMS. The plugin supports our advanced SEO analysis and our state-of-the-art...
Textmetrics launches new version of Joomla plugin
Our free plugin for Joomla is extended with the text conversion optimizer. With this update you can easily check your content quality. Is your text too complicated for readers? Male or female...
How to reach your target audience
SEO copywriting is incredibly important in your online marketing strategy. But even more important is to reach your intended audience. In this blog post, we’ll give you tips and tricks for...
How do I increase the ROI of content marketing?
Great content marketing takes serious time and energy, and the cost can also become quite high. That’s why it’s important to keep the return on investment (ROI) as high as possible, so you actually...
How do I improve the ROI of content marketing?
Do you want to improve the return on investment (ROI) of your content marketing efforts? Of course, you do! Your content took blood, sweat, and tears to create, so you want to see something in...
Textmetrics launches Microsoft Outlook add-in
With our new Outlook add-in our content quality suggestions are now directly integrated in Outlook. It will enable you to write better emails that actually match your target audience in terms of...