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The Textmetrics Newsbase covers a range of topics, including consistent communication, the influence of AI on content production, enhancing conversion rates, and the latest trends and developments in content branding, communication, and natural language processing.
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Communication models provide insight into communication pitfalls
What do you do with a text you have spent hours working on, but its message does not come across to the target group at all? Throw it in the bin and start again, or is there anything left to...
DEIB in today’s workplace
As you may have noticed, it’s not that easy to build a diverse and inclusive workplace. Many initiatives look good on paper but lead to disappointing results. For many organizations, reaching their...
Age bias in the hiring process: how can we prevent it?
Age bias is a persistent problem in recruitment. Older people still experience age discrimination when they are looking for a new job. They tend not to get invited to interviews as often as younger...
What is workplace diversity?
This is probably not the first time you’ve heard of workplace diversity. You might even have already formulated diversity and inclusion goals. But have you managed to reach those goals yet? Don’t be...
The 3 benefits of data-driven recruitment
Do you remember your last bad hire? How did you feel when you hired someone who wasn’t right for the job? Probably not great. For a long time, this risk was part of the job of a recruiter. We had to...
Unconscious gender bias affects all women – discover how
Gender bias is a tricky thing. Especially in recruitment, where it can lead to unfairly ignoring the best potential candidates. We’re talking about female candidates here, because gender bias mostly...
3 ways to kick off your diversity recruitment strategy
Are your job ads free of bias? So much so that you succeed in building a diverse and inclusive workforce? Then you’re doing a great job. Unfortunately, though, many companies still struggle with...
Language level B1 and CEFR
Do you receive very few responses when you post a job online? If so, this can lead to several problems. One is the very limited number of suitable candidates to choose from. Another is a lack of...
Eliminate age bias to improve culture and productivity
Do you treat older people the same as you do younger ones? For example, do you invite older people for interviews as often as their younger colleagues? Chances are, the honest answer is ‘no.’ The...
Improving your diversity recruitment strategy — discover how
Diversity recruitment is one of those things we’ve heard a lot about in recent years. Why? Well, there are several reasons. For starters, it fits in perfectly with the wish of many organizations to...
Employer branding strategies to win in the battle for talent
As a recruiter, you know just how difficult it currently is to find qualified candidates for your jobs. Talent is scarce, and there is a real battle for talent going on. Therefore, now more than...
The importance of diversity in the workplace
How are your efforts toward building a diverse and inclusive workplace coming along? Has it been harder to reach your diversity and inclusion goals than you thought? That’s a shame. Because the...
The role of humans in data-driven recruitment
Has the rise of data-driven recruitment left you feeling worried? And are you afraid that recruiters’ jobs might soon be fully taken over by artificial intelligence? Then allow us to take all your...
Let’s talk about the B in DEIB
For quite some years now, companies have put a lot of effort into building a diverse, engaged and successful workforce. A place where everyone feels welcomed and heard. Diversity and inclusion goals...
Chief diversity officer: the job description
Let’s talk about your company’s diversity and inclusion goals. How are things going? Are your goals within reach? Or does it seem impossible to be successful? If so, you might need to consider...
Why recruiters need to know about SEO for job descriptions
As a recruiter, you probably already know a thing or two about search engine optimization (SEO). It’s a technique your content colleagues use to improve the findability of your website on search...
What is gender bias in the workplace?
Bias comes in many forms and can cause us to form prejudices against others. One of the biases we often see in the workplace is gender bias. It’s the tendency to prefer one gender over another....
3 ways to improve your diversity recruitment strategy
How are your company’s diversity efforts coming along? Do you succeed in hiring people of different backgrounds, ages, and genders? Or do your diversity and inclusion goals seem to be out of reach?...
Diversity recruitment: what is it, and why is it so important?
Diverse teams increase the innovativeness and creativity of companies. And they help companies achieve better results. So, building a more diverse team is what you want, right? Because it helps you...
How do you deal with age bias in the workplace?
It’s a sad observation, realizing there is age bias in your company. But it’s not uncommon, unfortunately. Contrary to what we wish to believe, age bias is not a thing of the past yet. In many...
How to recognize age bias in the workplace
In the modern-day workplace, age bias is a thing of the past, right? People are all treated equally, no matter how young or old they are. Because that is what needs to be the case if you are...
How can employer branding help you in recruitment?
In recruitment, employer branding is something we often overlook. However, it can have a huge impact on your company’s workforce. All companies benefit from having a strong employer brand. Because...
The impact of gender bias in the workplace
When we discuss workplace discrimination, gender bias is one of those topics we can’t ignore. We’re sure that all companies want to treat men and women equally. Unfortunately, though, in practice,...
DEIB at work—ways to increase diversity and inclusion
How diverse is your workforce? Are people from different backgrounds treated equally? Do they have the same chances? And do you hire people from different backgrounds for new jobs? Is the answer to...
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