Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, communication and NLP. These and more are the topics covered in the Textmetrics blog.
An Introduction to Automatic Keyphrase Extraction

An Introduction to Automatic Keyphrase Extraction

With the increasing amount of content available on the Web, we have bountiful information resources in the form of web pages (henceforth called documents). At the same time, having so much information at our disposal can make it unwieldy to go through and find exactly...

Appeal to the masses by using the right words 

Appeal to the masses by using the right words 

Why does one person decide to respond to your job vacancy while another doesn’t even fully read it? How come it always seems that very few people apply? And why do most of the people who do apply not even fit the job description? These are frustrations that many...

Shift your focus to skills and diversity

Shift your focus to skills and diversity

Ideally, companies want to hire employees who can manage the company's results. To get this talent in-house, recruiters need to come up with a new plan of action.  While recruiting new talent, organizations must pay attention to two things: skills and diversity. ...

How do you ensure inclusive recruitment and selection?

How do you ensure inclusive recruitment and selection?

How do you ensure inclusive recruitment and selection? How do you organize your HR policy to attract and retain more women and minorities? We share some practical tips and best practices. In case of equal suitability, equal opportunities: this is how you ideally...

The role of digitization in recruitment

The role of digitization in recruitment

The role of digitization in recruitment The coronavirus pandemic accelerated the role of digitization in business. Practically overnight, we all had to work from home and find new ways to stay productive. As a result, the use of online applications increased...

Textmetrics wins SME/MKB Award 2020

Textmetrics wins SME/MKB Award 2020

Textmetrics wins the SME Proof Award 2020 The corona crisis accelerates all kinds of processes and we see that the use of digital technologies increases rapidly. As the economy needs to adapt to this change, digitization keeps the economy in the air. This requires a...

The future of AI in the recruitment industry

The future of AI in the recruitment industry

The future of AI in the recruitment industry  Many companies struggle to find the right candidates. For certain jobs, there just aren’t enough qualified people out there, and it seems to be difficult to find good candidates unless they are actively looking for a new...

Textmetrics launches Google Chrome plugin

Textmetrics launches Google Chrome plugin

It is now possible to check the SEO and content score of your web page directly in Google Chrome with our Google Chrome plugin. The Google Chrome plugin supports our one-of-a-kind content quality analysis and our advanced SEO analysis that will assist you in achieving...

Textmetrics launches Adobe Experience Manager plugin

Textmetrics launches Adobe Experience Manager plugin

Our new AEM CMS plugin allows you to use the Textmetrics content analysis and suggestions directly in your Adobe Experience Manager CMS. The plugin supports our one-of-a-kind content quality analysis and our advanced SEO analysis that will assist you in achieving your...

What is Natural Language Processing (NLP)?

What is Natural Language Processing (NLP)?

Everything you need to know Computers don’t speak languages the way humans do. They communicate in machine code or machine language, while we speak English, Dutch, French or some other human language. Most of us don’t understand the millions of zeros and ones...

10 Marketing Practices You Can’t Ignore – Part 2

10 Marketing Practices You Can’t Ignore – Part 2

As the marketing trend changes rapidly, it's not easy to keep up. Marketers have to be alert and stay informed at all times in order to stay ahead of the current market situation. In the second part of this blog post, we keep you updated on the latest marketing...

10 Marketing Practices You Can’t Ignore

10 Marketing Practices You Can’t Ignore

Trends in marketing come and go. That won’t be much of a surprise if you think of all the new technologies that emerged in recent years. Think of things like artificial intelligence, data-driven marketing and voice search. If you miss out on these new trends, you’ll...

Textmetrics launches new WordPress Plugin update

Textmetrics launches new WordPress Plugin update

Textmetrics launches Wordpress Plugin update with structured data feature for Google for Jobs. Our new WordPress Plugin update will allow you to add job information in your WordPress website in such a way that it can be processed by Google, so that your jobs can be...

Most Rising Trends in HR in 2020 – Part 3

Most Rising Trends in HR in 2020 – Part 3

Technological developments, like automation and robotizing, are about to change the workforce of the future. Current jobs will disappear, there will be new roles that we haven’t even heard of yet, and people working at companies will need new skills to do their jobs....

Most Rising Trends in HR in 2020 – Part 2

Most Rising Trends in HR in 2020 – Part 2

HR analytics isn’t a new or unknown concept. Most people working in HR will know what it’s about. But there is only a small amount of HR departments that use the available HR management information to its full potential. Even though they collect vast quantities of...

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