Textmetrics blog

Consistency in communications, the impact of AI on content creation, improving conversion rates, trends and developments in content marketing, communication and NLP. These and more are the topics covered in the Textmetrics blog.
New: the chief diversity officer job description

New: the chief diversity officer job description

Nowadays, diversity and inclusion in the workplace are top priorities. The diversion and inclusion goals (D&I goals) companies set are slowly but surely becoming the most important goals to achieve. To do so, many companies are now working on a chief diversity...

Employer branding in recruitment

Employer branding in recruitment

You might wonder how the term “branding” fits in with recruitment. Isn’t that a marketing thing? Well, yes, it is. Employer branding in recruitment, however, has to do with creating a strong employer brand to reach and retain as many potential candidates as possible....

Data-driven recruitment for a more diverse workforce

Data-driven recruitment for a more diverse workforce

Data-driven recruitment is an innovation used for a data-driven approach to the recruitment process. It is based on the use of technologies, techniques and data to analyze a large group of candidates. It helps recruiters find candidates with the right skills,...

Diversity and inclusion and an augmented writing platform

Diversity and inclusion and an augmented writing platform

Reaching their diversity and inclusion goals is something countless companies strive for. Not only because it’s something society asks for, but also because it positively impacts revenue, employee satisfaction and the company’s reputation. But we know that this is not...

Diversity and inclusion in recruitment

Diversity and inclusion in recruitment

From the diversity and inclusion goals that many companies have set for themselves, it’s obvious that their importance is understood. If you take a quick look at the benefits of a diverse workforce, it’s clear to see why. Diverse and inclusive workplaces are more...

Prevent age bias for a more diverse workforce

Prevent age bias for a more diverse workforce

We hear all about it on the news. When an older person loses their job, it’s harder for them to find something new. That’s difficult to reconcile with the increasing number of companies that strive for inclusion and diversity in the workforce. These good intentions...

Reduce gender bias for a more diverse workforce

Reduce gender bias for a more diverse workforce

Diversity and inclusion in the workforce come in a number of ways. Gender diversity is one of them, and one that still needs some work. Politically, it’s high on the agenda. Companies want more women in leadership roles. While that’s an admirable goal, it’s one that...

An Introduction to Automatic Keyphrase Extraction

An Introduction to Automatic Keyphrase Extraction

With the increasing amount of content available on the Web, we have bountiful information resources in the form of web pages (henceforth called documents). At the same time, having so much information at our disposal can make it unwieldy to go through and find exactly...

Appeal to the masses by using the right words 

Appeal to the masses by using the right words 

Why does one person decide to respond to your job vacancy while another doesn’t even fully read it? How come it always seems that very few people apply? And why do most of the people who do apply not even fit the job description? These are frustrations that many...

Shift your focus to skills and diversity

Shift your focus to skills and diversity

Ideally, companies want to hire employees who can manage the company's results. To get this talent in-house, recruiters need to come up with a new plan of action.  While recruiting new talent, organizations must pay attention to two things: skills and diversity. ...

How do you ensure inclusive recruitment and selection?

How do you ensure inclusive recruitment and selection?

How do you ensure inclusive recruitment and selection? How do you organize your HR policy to attract and retain more women and minorities? We share some practical tips and best practices. In case of equal suitability, equal opportunities: this is how you ideally...

The role of digitization in recruitment

The role of digitization in recruitment

The role of digitization in recruitment The coronavirus pandemic accelerated the role of digitization in business. Practically overnight, we all had to work from home and find new ways to stay productive. As a result, the use of online applications increased...

Textmetrics wins SME/MKB Award 2020

Textmetrics wins SME/MKB Award 2020

Textmetrics wins the SME Proof Award 2020 The corona crisis accelerates all kinds of processes and we see that the use of digital technologies increases rapidly. As the economy needs to adapt to this change, digitization keeps the economy in the air. This requires a...

The future of AI in the recruitment industry

The future of AI in the recruitment industry

The future of AI in the recruitment industry  Many companies struggle to find the right candidates. For certain jobs, there just aren’t enough qualified people out there, and it seems to be difficult to find good candidates unless they are actively looking for a new...

Textmetrics launches Google Chrome plugin

Textmetrics launches Google Chrome plugin

It is now possible to check the SEO and content score of your web page directly in Google Chrome with our Google Chrome plugin. The Google Chrome plugin supports our one-of-a-kind content quality analysis and our advanced SEO analysis that will assist you in achieving...

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